Demand for Hybrid Sales and Marketing Skills

David Deans

“How do we sell our complex solutions to increasingly demanding customers in order to meet rising organizational growth goals?” -- That's the question that Gartner considered in its recent market study that explored the key challenges they hear most often from chief sales officer (CSO) clients.

Gartner's latest research demonstrates the IT industry buying reality. As business-to-business (B2B) buying behavior continues to change, the traditional IT vendor go-to-market approach will fail to meet expectations.

How are you and your organization adapting to the demand for hybrid skills?

Source: https://bit.ly/47i9EFm