Covid Impact on Marketing Strategies & Lessons Learned

AlyssaOrtiz Founding Member | Scholar ✭✭

Explain how your marketing approach has changed during Covid and what lessons have you learned? Assuming most had to refocus their efforts towards digital, will you continue down that route once the pandemic passes?

Best Answer


  • Spencer Hancock
    Spencer Hancock Member | Scholar ✭✭

    Alyssa this is a great question. I am going to ping a few TSIA Exchange Community Members to get their opinions on your question. @Dan Lopez , @Steven Forth , @David Perrault, it would be great to hear from each of you regarding Alyssa's question. Has your marketing approach changed during COVID? If so, could you share how it's changed and some of the lessons you've learned.

  • David Perrault
    David Perrault Founding Analyst | Expert ✭✭✭

    Like everyone else, we increased our presence with online sessions and webinars; and we saw an increase in attendance. However we also understand the limit of such activities over time so we actually also increased our level of activity at the account level, but driven by Marketing with a common content tailored for each of our customers. We have had much more success than usual to actually bring key stakeholders together within an account to spend a couple of hours to discuss their vision and strategy. So I would recommend to not try to go too wide, but actually use the time to reach out to your customers individually in much more deeper sessions than you would usually have had.