Are you maintaining Social Presence (e.g. Twitter, Facebook etc) for each of your business lines?
Are you maintaining Social Presence (e.g. Twitter, Facebook etc) for each of your business lines like Consulting, Support and Training? Or are you maintaining only 1 Social Account for all of them e.g. then running just one Twitter/Facebook account and calling it "Customer Success"? Or just "Support"? And why is this the case?
Best Answer
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No, though perhaps we should. We are a small group and have to make choices. The choices we have made are to focus 90% on LinkedIn, 7% on private forums like this one and 3% on Twitter. As we under invest in Twitter we get little value. We should be doing more on Instagram (which would require generating more visual content) and Slack, where some communities of practice are migrating. We do differentiate between the different parts of our business.
Social media is, well, social. It means having conversations. Content spamming is not a social media strategy. You need to interact with people, which means you need to take time to get to know them and to understand their concerns. This is a big investment in time and emotional commitment. Learning how to make these investments is part of what we are trying to learn.
We focus on LinkedIn as it is a business focussed network and we are a B2B company. We participate actively in groups and manage a number of groups ourselves (the largest being the 149,000 member design thinking group.
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We use social media for institutional publications and news. However I agree with @Steven Forth , that it's nicer when you produce or engage in conversations due to an article. Or else it is just ads: interaction is richer this way, but not necessarily bring in commercial opportunities. I think it is pretty worthy if you're trying to create footprint on a new tech, or product or area for your company.
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