XaaS Channel Optimization - Prioritizing Partners’ Economic Engines

Christine Sei
Christine Sei Founding Member | Scholar ✭✭

What have been some successful strategies your organization has employed to design offers that are "channel first" and "partner first"? Specifically ones that included new partner economic value opportunities which ensured that your XaaS offerings are an excellent investment opportunity by these partners who could be rethinking their vendor partnering selections or their desire to resell that product offer?