Learning Subscription Renewals

Christy Vega

Hi everyone,

Does anyone have any consumption benchmarks they can share regarding likelihood to renew a learning subscription? For example, are you seeing that users who utilize the learning subscription content X hours per month are more likely to renew at the end of their subscription term? We are starting to track and predict these behaviors internally but would be helpful to understand what others are seeing across the industry.

Appreciate the feedback.

Mathew Cagney

Hi Christy,

I will ask one of our SME's and revert for you.

Regards,

Mat

StevenForth

I wonder if there are outcome metrics you could track as well. For example, acquisition of new skills, growth in expertise. It would be even better to find a way to the business impact of the new skills and expertise.

Doug Caviness

@Christy Vega this doesn't directly answer your question, but you might find this blog posting by @Maria Manning-Chapman a helpful starting point: https://www.tsia.com/blog/learning-subscription-renewals-whats-your-strategy

Skilljar also publishes other data of potential value, such as this benchmarking report (2020 Customer Education Benchmarks and Trends Report): https://www.skilljar.com/benchmarks/