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Marketing Automation in Renewals – 30 second member poll

Doug Caviness
Doug Caviness Member | Expert ✭✭✭

As a speaker on marketing automation at our upcoming TSIA Interact, I’d like to hear your thoughts on using automated emails in your renewals program. 


1) Do you currently use automated emails for communicating with your customers to help drive successful renewals? (Y/N)


2) If yes, what is the primary benefit you’ve seen? (increase in dollar renewal rate, saved time of reps in contacting customers, customer satisfaction, other)


3) Are your automated emails personalized to include details like a quote?


Thank you!

Best Answers

  • Sheryl Verhelle
    Sheryl Verhelle Founding Member | Scholar ✭✭
    Answer ✓

    Hi Doug -

    The only automated emails we're currently using for renewals is the initial ebilling from Finance. There are no automated emails from the renewal organization.

    Have a great day!

  • StevenForth
    StevenForth Founding Partner | Expert ✭✭✭
    Answer ✓

    1) Do you currently use automated emails for communicating with your customers to help drive successful renewals? (Y/N)

    Y

    2) If yes, what is the primary benefit you’ve seen? (increase in dollar renewal rate, saved time of reps in contacting customers, customer satisfaction, other)

    This is complementing a manual process so at this point the impact is saving time and a more consistent process. Over time we hope we can make a repeatable process more effective but we are not there yet.

    3) Are your automated emails personalized to include details like a quote?

    Personalized with usage, value path and value data but not the quote.

Answers

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