Is Product Led Growth (PLG) just for SaaS Startups?
The strategy can be applied in more places than you think.
FYI on the latest from TSIA on the topic.
Blog - What is Product Led Growth?
Report - Is Product Led Growth applicable to your business?
Report - Product Led Growth: Case Examples
On-demand Webinar - Product Led Growth: Myths & Realities
Real Time Results Short Poll - Product Led Growth (open through July 31, 2021)
Questions or comments?
Answers
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@LauraFay, I appreciate the thought leadership on PLG that you and Thomas Lah have been sharing. I recently saw the Cloud 100 report of OpenView Partners (link below). A couple of interesting things to highlight:
- 56% of Cloud 100 companies practice PLG.
- Examples of more established tech companies that transitioned to include PLG as important aspects of their go to market: Nutanix and Hubspot.
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@DougCaviness thanks for sharing these resources.
The technology is the only *scalable* differentiator and companies must harness it if they want to achieve scale.
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