Certification and the Channel
For TSIA members: Do you require partners to obtain certification to qualify for your company’s channel partner program? And, if so, does the number of certified individuals and/or depth of certification vary by partner tier?
Answers
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From my experience I've seen these programs demanding the following requirements, to categorize partners in different tiers/groups (the higher the tier, better commercial conditions):
- Number of certified employees;
- Level of individual certifications.
Some programs also require more investment, consolidated by an audit to check if everything has been done (e.g.: portfolio development, processes in place, etc.).
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Hi. Yes. I agree to @CarlosAlves . Probably to add: I can see a trend where Certification is a criteria, but also Badges, that are obtained in easier ways than Certification. They could represent additional skills besides the Certification, d.h. a product etc. It seems the combination of both are the future at the moment. But also as Carlos said the achievement of higher levels of certification.
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