Need Input Trying to Understand the Customer Expectations When Buying and Renewing SaaS Products
Three questions to help understand the customer expectations when buying and renewing SaaS products.
- Through direct sales channels, do customers prefer to buy hosted or on-prem offerings?
- Do customers expect to renew SaaS purchases online?
- Do customers expect to manage SaaS purchases and entitlements online? The "online management", such as changing internal processes, financial controls, and online licensing view/purchase/decrease.
Your input is greatly appreciated.
Thank you in advance,