Does customer training increase software license contract value and renewals?

David Leaser

Looking for data that show customer training increases software license contract value, as well as increases renewals and decreases customer churn. Any recommendations for recent data?

Carlos Alves

Hi @David Leaser, great question!

TSIA's Education Services Members are able to access this recent poll results: https://www.tsia.com/resources/tsia-quick-poll-the-impact-of-training-on-product-subscription-renewal-rate

Any other thoughts, @Lawrence Kaye ?

David Leaser

Thanks! Looks like somewhere between 5 and 6% increase in product renewals for higher penetration accounts.

Lawrence Kaye

Thanks, @CarlosAlves - that's the resource I would recommend perusing first.

@David Leaser - feel free to open an inquiry if you want to discuss this further.